Event Industry "Backs Britain" at Launch of Britain for Events 2012/13

Senior industry professionals backed Britain at the launch of the Britain for Events 2012/13 campaign last night. Over 100 events industry professionals attended the launch at IET London: Savoy Place as well as representatives from government and business including UK Sport, the Tourism Alliance, DCMS, and UK Border Agency.

Michael Hirst, Chair of the Business Visits & Events Partnership launched the campaign with the messages Britain for Events is carrying to media, business and government audiences. He also unveiled the ‘Events are GREAT Britain’ creative for the first time in the UK.

The event also saw an engaging panel discussion featuring Fay Sharpe, Managing Director of Zibrant, Katie Resnick, Head of Events & Hospitality for ITV, Jonny Sullens, Event Director, International Confex and Alex Mitchell, Head of Events, IET.

Each backed Britain for 2012/13 with comments including: Katie Resnick, Head of Events & Hospitality: “ITV is falling in love with Britain again, all the street festivals and activity from 2012 has show what a fabulous time it is for British events and the eyes of the world eyes are on us.”

For further information please contact:
Alistair Turner at Davies Tanner
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