BVEP - Business Visits and Events Partnership

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MIA - Business events can only recover with additional government support

The Meetings Industry Association’s (mia) latest research has revealed the majority (82%) of UK venues could operate with social distancing measures but will require continued government support.

Undertaken following an urgent request from the Department for Digital, Culture, Media & Sport (DCMS), the gathered business intelligence which is likely to represent 918 venues and was supplied to the Social Distancing Commission on Friday, highlighted that in order to reopen 46% of venue operators would have to reduce their capacity by half.

As a result, 59% of venues would not beak even while 80% expect to lose more than half of their monthly turnover, providing a clear signal to the government that additional support measures will be required to help the sector move quickly into recovery when the green light is given.

The research demonstrates it is imperative that there is a phased reduction and extension of the government’s furlough scheme. Without it, 38% of venues reported that more than half of their workforce will be made redundant if the scheme is not extended beyond 30 June 2020.

Jane Longhurst, chief executive of the mia, said: “From the data collected, analysis shows there would be approximately 1,953 redundancies of both skilled and unskilled workers.”

Based on the industry insight, the paper also calls for organised events such as conferences, exhibitions and business meetings that have a specific purpose to not fall under the World Health Organisation’s ambiguous term of ‘mass gatherings’.

Jane said: “Unlike larger unorganised gatherings, we can put multiple measures in place to manage the flow and track and trace the attendees in our venues, for example, while ensuring that public health requirements are adhered to. Without a distinction being made between ‘mass gatherings’ and ‘organised events’, our recovery will be significantly affected when the lockdown restrictions are eased.”

What is clear is the sector needs time to prepare and clear guidance. The speed in which venues can reopen – recall and retrain furloughed staff as well as restart the supply chain – is vastly increased if notice is provided. Just 12% of venues would be able to open immediately, while 47% would require up to two weeks lead time, 29% between two and four weeks and 12% over a month.

As the holders of AIM – the UK’s only national venue accreditation scheme – the mia has offered to work with the government to ensure that all public health measures are embedded into the industry’s standard legal compliance criteria and adhered to.

“Crucially, the government needs to put in place a public confidence campaign to support the sector. As we slowly come out of lockdown, it is imperative that clear measures are put in place to initially allow the industry to build buyer confidence with smaller meetings, seminars and training, to demonstrate how amazing events can still happen even in an environment of social distancing,” concluded Jane.

Michael Hirst, chair of BVEP, said: “It’s very satisfying to see the mia respond to this important piece of work which will better inform government on the preparedness of the industry to meet new social distancing requirements. Meetings and events are an essential part of the economy and their ability to get back to business is crucial.”

Copies of the paper presented to DCMS on Friday, 1 May, can be downloaded from the mia’s website here.


About the mia
The mia is one of the fastest growing associations in the conference, meetings and events sector, founded by a proactive group of hotel and conference centre operators and booking agents to lead the conference, meetings and events industry, providing accreditation, industry awards, research and a voice to government. It has 800 accredited members.

The mia supports members by:

  • Providing extensive regional networking opportunities on a monthly basis.
  • Helping them to achieve the highest standards of facilities and service through achievement of AIM, the industry standard of quality and excellence.
  • Providing a library of best practice and quality standards guidelines.
  • Promoting AIM to industry buyers.
  • Delivering tangible benefits which support members in the achievement of their own business goals.
  • By the provision of information, education, research and advice all of which lead to improved business performance.
  • By sharing issues of sector importance with them.
  • By raising the profile of business tourism with government. 


Steve Jones, Managing Director, Wyboston Lakes

Charles Sargeant, Managing Director, Whittlebury Park

Kay England, Past Chair
Nick Milne, Hon. Secretary

Jane Longhurst

Jo Austin, Sales Director, Lime Venue Portfolio
Warren Campbell, General Manager, 15Hatfields
Nigel Collett, Director, One Wimpole Street
Rob Flinter, General Manager, Park Plaza London Riverbank
Dawn Jaynes, Director of Sales Meetings, Events and Support Services Northern Europe, Accor
Jennifer Jensen, Head of Business Tourism at Marketing Liverpool
John Nugent, Chief Executive, Green & Fortune
Mark Taylor, Chief Executive, QEII Centre
Ivor Turner, Owner, Turneraround

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