BVEP - Business Visits and Events Partnership

  • *
    *
    *
    *
    *
    *

    Fields marked with an asterisk (*) are required.

Launch of New Research - The UK Conference and Meeting Survey 2021

UK conference and meeting venues are being encouraged to take part in the 2021 ‘UK Conference and Meeting Survey’ (UKCAMS), which is being launched today. This vital research into the UK’s conference and meetings sector, now in its 28th consecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues.

This is crucially important in 2021 as we seek to calculate the full impact of the Covid-19 pandemic and establish a robust baseline against which future recovery can be measured.
UKCAMS 2020 research found that there was an estimated £17.6 billion of direct expenditure generated by conference and meeting delegates in venues and in wider destination spend, from the estimated 1.40 million conferences and meetings held in the UK in 2019.

Findings of the UKCAMS research are widely used to:

  • Demonstrate the volume of the UK conference and meetings sector and its value to individual venues and to the national economy
  • Highlight key trends from a venue or supply-side perspective#
  • Ensure continuing support and investment for the industry at national, regional, and local levels.

The 2021 survey asks UK venues to provide data on their conference and meeting business during the calendar year 2020. It includes questions on the number of events hosted, rates achieved, event duration and size, client type, levels of residential and non-residential business, origins of business, and capital investment undertaken. It also includes a section on the challenges and potential opportunities posed by Covid-19.

All UK conference and meeting venues are strongly urged to take part in the 2021 research, which entails completion of a short questionnaire. Those that do so will receive a complimentary, personalised summary report enabling them to benchmark their performance in 2020 against other comparable venues. The online questionnaire can be accessed at:
https://www.surveymonkey.co.uk/r/UKCAMS-2021

The research is being carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates. The results are expected to be published in late summer.

VisitBritain is the sponsor of UKCAMS 2021, supported by venuedirectory.com.

Kerrin MacPhie, Head of Business Events at VisitBritain, comments: “Now, more than ever, the UK Conference and Meeting Survey is crucial to our understanding of the industry and we are pleased to support this important business events initiative which will provide timely and valuable insights to support the sector’s recovery.”

Tony Rogers says: “The UKCAMS research has a proven track record as a source of reliable and robust information and market intelligence. It helps venues and destinations, as well as other industry stakeholders, to assess their business performance and to understand the latest and emerging trends in order to target their marketing and investment decisions to greatest effect.”

Further details of the research are available on the dedicated website: http://www.ukcams.org.uk

E N D S

For further information: contact Tony Rogers tel: +44 (0)7887 596727 or email: This email address is being protected from spambots. You need JavaScript enabled to view it.