BVEP - Business Visits and Events Partnership

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Return on Investment in Meetings & Events

Author(s) (if known): M.Theresa Breining, Jack J.Phillips
Year published: 2008
Published by: Routledge
Publisher location (city or country): UK
Summary of research content/aims: This book describes the Phillips ROI methodology for evaluating events, utilising the five levels of measurement.
Keywords: ROI, methodology, event, meeting, evaluation, level
Available from URL: Website Name (visited 1 times)
Cost to access?: Yes
If Yes, What is the cost?: £33.99
Located in: Book