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The Future of Events and Festivals

Author(s) (if known): Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer, Karen A.Smith
Year published: 2014
Published by: Routledge
Publisher location (city or country): UK
Summary of research content/aims: This book takes a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. It uses blue sky scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as in the future.
Keywords: Event management, future, trends, scenario, issues
Available from URL: Website Name (visited 2 times)
Cost to access?: Yes
If Yes, What is the cost?: £95.00
Located in: Book