BVEP - Business Visits and Events Partnership

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Congress Ambassador Programmes

Published by: International Congress & Convention Association (ICCA)
Publisher location (city or country): Amsterdam, Netherlands
Summary of research content/aims: This guide provides information and advice for ICCA members on how to use congress ambassadors and 'local champions' to build success in the international association meetings sector. It assesses the value and benefits of congress ambassador programmes, strategic considerations, the key components of an ambassador programme, stages in the bidding and event hosting process, ambassador 'exit strategies', and challenges and threats to ambassador programmes.
Keywords: Congress ambassador programme, champion, strategy, ambassador, bidding, hosting, challenge, threat
Cost to access?: No
Located in: Industry guide