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Social Media for Meetings

Year published: 2013
Published by: International Congress & Convention Association (ICCA)
Publisher location (city or country): Amsterdam, Netherlands
Summary of research content/aims: This guide helps international association meeting planners to define the social media landscape and identify target audiences. It provides practical tips for developing a social media strategy and using the social media for future events. It includes several case studies.
Keywords: Social media, association, meeting, strategy, Twitter, social network
Cost to access?: No
Located in: Industry guide