BVEP - Business Visits and Events Partnership

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Destination NEXT

Year published: 2014
Published by: Destination Marketing Association International (DMAI)
Publisher location (city or country): USA
Summary of research content/aims: This is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business model
Keywords: Destination, DMO, strategy, opportunities, marketplace, destination brand, business model
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Cost to access?: No