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Show Me the Money

Author(s) (if known): Gary Schimacher
Year published: 2012
Published by: INCON Group
Publisher location (city or country): UK
Summary of research content/aims: This expert article looks at challenges facing associations in terms of their having to identify new revenue streams. It suggests a number of ways in which associations can enhance the meeting experience and maximise revenue streams.
Keywords: Revenue stream, association, meeting experience, stakeholder, sponsorship, digital content
Available from URL: Website Name (visited 0 times)
Cost to access?: No