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A View from Meeting Planners: Winning Strategies in Destination Marketing

Author(s) (if known): Daniella Middleton
Year published: 2015
Published by: Development Counsellors International (DCI)
Publisher location (city or country): USA
Summary of research content/aims: This study builds on an earlier 2012 study and is based on responses from 212 meeting planners with global meeting planning responsibilities. It looks at best practices by destination marketing organisations (DMOs) from a planner's perspective, but also includes information on challenges facing the industry. It also identifies the most and least successful DMOs.
Keywords: Destination marketing organisation, meeting planner, competition, business events, meeting destination, social media, communication, meeting face-to-face, cost, budget
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