BVEP - Business Visits and Events Partnership

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VisitBritain - China MICE Market Study

Author(s) (if known): VisitBritain in partnership with GainingEdge
Year published: 2018
Published by: VisitBritain
Publisher location (city or country): United Kingdom
Summary of research content/aims: In September 2018, VisitBritain has published a China MICE Market Study to support the sector in understanding the characteristics of the Chinese meetings and incentives market. The China MICE Market Study gives an overview of the market growth in China, the growth of Chinese business visitors to the UK, and the opportunity for events suppliers and destinations in the UK to grow their share of the industry. The study looks in detail at the sub-sectors of the Chinese MICE market, including the ‘corporate incentive market’, ‘association market’ and ‘Chinese clan market’. The report finds that the immediate opportunity for the UK lies within the ‘corporate incentive market’ after the UK welcomed 3,200 delegates from Perfect China as part of its recent incentive trip.
Keywords: MICE, China, VisitBritain
Available from URL: Website Name (visited 2 times)
Limitations for access: Open access
Cost to access?: No